Why You'll Love It
Product Type: Brow Gel
What It Does: Defined brows are the ultimate way to pull together any look, whether it’s no-makeup makeup or full glam. This lightweight gel helps them look polished and fuller all day without leaving behind any sticky residue or stiff feeling.
How to Use It: Fill in your brows, then use this as a topper to help shape brows and keep every hair in place.
More Reasons You’ll Love It: It’s 100 percent cruelty-free (aka never tested on animals).
About the Brand: Female-founded and Black-owned, this luxury beauty brand is known for their sleek packaging, top-notch ingredients, and high-performing formulas.
Why You'll Love It
Product Type: Lipstick + Blush
What It Does: This dusty rose shade can be used to give your cheeks a pretty flush and your lips a gorgeous tint, too. Plus, the super moisturizing formula is infused with mango butter, peach nectar extract, and avocados oils to plump and smooth your skin and lips on contact.
How to Use It: Swipe this stick on your lips, cheeks, or both, then blend with fingertips or a sponge. No mirror required.
More Reasons You’ll Love It: This super moisturizing balm does it all without petroleum, lanolin, or silicone. Only good stuff, here!
About the Brand: MILK MAKEUP’s unique products are made with good-for-you ingredients and deliver epic payoff and serious results. Even better? They’re cruelty-free, paraben-free, and 100 percent vegan, too.
Use promo code IPSYSHOPPER30 to receive a 30% discount on your order *
* exclusions apply
Why You'll Love It
Product Type: Mascara
What It Does: This multitasker defines, lengthens, nourishes, and protects lashes in a few quick swipes thanks to an innovative hourglass wand, rich black pigments, and good-for-you plant based ingredients.
How to Use It: Wiggle the wand through your lashes in a zig-zag motion from root to tip.
More Reasons You’ll Love It: The formula is smooth and buildable so you don't need to worry about it clumping or flaking.
About the Brand: PÜR’s products are formulated to live up to their slogan: “All of the beauty you love, none of the ingredients you don’t.”
Why You'll Love It
Product Type: Moisturizer
What It Does: IPSY EXCLUSIVE Perfect for oily skin types, this lightweight gel moisturizer hydrates without feeling heavy or clogging your pores thanks to a combo of glycerin, tiger grass extract, and ceramides.
How to Use It: Massage onto clean skin both morning and night.
More Reasons You’ll Love It: It’s cruelty-free, paraben-free, phthalate-free, and dermatologist-tested to be safe on sensitive skin.
About the Brand: We scored TikTok superstar Addison Rae’s ITEM BEAUTY products exclusively for you—and you bet they’re worth the hype. As co-founder and chief innovation officer, Addison infuses a healthy dose of self-love into her line of good-for-you makeup, so you’ll look and feel 100% every time you apply.
Why You'll Love It
Product Type: Facial Cleanser
What It Does: This sulfate-free cleanser uses gentle surfactants, soothing hemp oil, and anti-inflammatory allantoin to remove makeup, excess oil, and build-up without irritating or stripping your skin.
How to Use It: Massage a small amount into damp skin. Rinse well with warm water and pat skin dry.
More Reasons You’ll Love It: It’s vegan, cruelty-free, and made with sustainable packaging.
About the Brand: FEEL’s goal? For you to feel beautiful and confident every time you use one of their products.
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