What It Does: Complete with an ultra-fine pencil tip and a custom spoolie brush, this bb makes it easy to score fuller, more defined brows with minimal effort.
How to Use It: Use it to create tiny hair-like strokes to add thickness to your brows, then blend to a natural finish using the built-in spoolie.
More Reasons You’ll Love It: The highly-pigmented formula is both vegan and cruelty-free.
About the Brand: Founder Anastasia Soare has been a go-to beauty specialist for top celebrities for years, single-handedly turning perfect brows and youthful eyes into essential accessories.
Product Type: Highlighter
What It Does: This super-smooth powder highlighter is infused with shimmery gold flecks and nourishing agave oil to give your skin a lit-from-within glow.
How to Use It: Apply to the high points of your face using a makeup brush for instant radiance.
More Reasons You’ll Love It: It’s vegan-friendly and cruelty-free.
About the Brand: Mexican-born beauty blogger and founder Araceli creates products inspired by her culture and love for makeup.
Product Type: Eye Cream
What It Does: Fine lines, puffiness, dryness…this fast-absorbing eye cream helps address them all thanks to plumping hyaluronic acid, depuffing caffeine, and soothing colloidal oatmeal.
How to Use It: Gently massage a small amount around each eye both morning and night.
More Reasons You’ll Love It: It’s both vegan and cruelty-free.
About the Brand: This innovative brand offers effective, feel-good solutions and head-to-toe essentials for all skin types.
Product Type: Lip Treatment
What It Does: This treatment deeply moisturizes with hyaluronic acid and sea buckthorn berry, while simultaneously exfoliating away dead skin with papaya enzymes. The result? Lips that are smooth, soft, and plump.
How to Use It: Apply to clean lips as needed throughout the day. It can be used alone or as a hydrating base for your favorite lip color.
More Reasons You’ll Love It: The unique quick-melt formula transforms from a balm to an oil as soon as it touches your lips for fast-absorbing and long-lasting hydration.
About the Brand: KINSHIP’s clean, cruelty-free and plant-based products are created by scientists and skincare industry experts who believe in connection to self, one another, and the planet.
Product Type: Hand Cream
What It Does: As soon as you apply this cream to your hands, it creates a soft, protective barrier over your skin that locks in moisture for up to 24 hours.
How to Use It: Apply to clean hands as needed.
More Reasons You’ll Love It: It’s vegan, cruelty-free, and made with natural ingredients.
About the Brand: Made to help save your skin in extreme cold, POLAAR (with two As for Arctic and Antarctica) quenches thirsty skin with ingredients found almost exclusively in these two harsh environments.
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