The National Day Calendar reports and shares that on June 4th, National Clean Beauty Day urges brands to develop clean and sustainable beauty products from the beginning of their life cycle to the end. At the same time, the celebration educates consumers about seeking better product choices. The current state of the beauty industry generates a movement demanding change in our clean beauty practices for a more sustainable world.
Until now, Clean Beauty focused exclusively on formulas and ingredients. Clean Beauty has to mean more. It must embrace everything from ingredient sourcing to production methods, focusing on consumer transparency and the desire to innovate for future generations.
Every year, the world produces 260 million tons of plastic. Less than 10 percent of it will ever be recycled. The rest of the 90 percent ends up in landfills or as litter in our surrounding environment. * Estimates predict that by 2050, the ocean will contain more plastic by weight than fish.**
National Clean Beauty Day is a call to action for the beauty industry to create products with clean ingredients. It also celebrates the changemakers who are creating circular, restorative products. Clean Beauty empowers future generations by creating a more sustainable beauty industry.
More and more, consumers are demanding good-for-you ingredients and environmentally friendly packaging from their products. As the beauty industry responds and begins to offer these choices, consumers and the environment will reap the benefits.
HOW TO OBSERVE #NationalCleanBeautyDay
National Clean Beauty Day on June 4th, encourages you to take the FEKKAI My Hair Cares Pledge and commit to a cleaner and more sustainable beauty lifestyle. You can also join a clean beauty educational session. These sessions help you to learn how your company can incorporate sustainable changes.
Contact your favorite beauty company and let them know you support the Clean Beauty movement. Tell them you support clean ingredients and changes to their packaging that are environmentally friendly. Buy products from leaders in the Clean Beauty industry.
Take the Pledge with Fekkai
- Shampoo and Conditioner – Fekkai Full Blown Volume Shampoo and Conditioner
- Balms – FEKKAI Super Strength Multi-Tasker Roots-to-end Strengthening Balm
- Oils and Creams – Fekkai Advanced Brilliant Glossing Cream With Olive Oil
- For Blondes – FEKKAI Baby Blonde Shampoo, Brighten and Boost, For Blonde Hair, Go Lighter & Brighter
- And Mist – Fekkai Pr-Soleil Hair Radiance and Protection Mist
While taking the pledge, share the day on social media and promote the clean and sustainable products you love the most. And when you do, use #NationalCleanBeautyDay and tag @FEKKAI to share on social media. You can find our staff picks for clean beauty products here.
NATIONAL CLEAN BEAUTY DAY
FEKKAI founded National Clean Beauty Day in 2020 to bring awareness to the current state of the industry. As a leader in Clean Beauty, Fekkai launched the day to educate current and future generations so we can improve our clean beauty practices, and join hands with like-minded brands to create a cleaner, more sustainable beauty world.
Media Contact: fekkai@abmc-us.com
Article by The Registrar at National Day Calendar proclaimed National Clean Beauty Day to be observed annually on June 4th.
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