Friday

5 Beauty products I'm loving in January

 CAKE BEAUTY

Heavy Cream Intensive Body Balm


Why You'll Love It
  • This sweet-smelling lotion melts into your skin like butter on pancakes. (And now you’re hungry.)
  • We can’t get over how it soothes, smoothes, and hydrates on the spot. Take that, dry winter skin!
  • It smells yummy without being over-the-top. Shout out to those subtly scented ingredients like aloe vera, coconut oil, shea butter, and green tea extract.
  • Weighing in at 30 ml
About The Brand

When it comes to body moisturizers that smell delish, this brand hits the sweet spot. Founder Heather Reier was searching for a vegan and cruelty-free brand that “satisfied my need for girlie indulgence and my want for natural ingredients,” but couldn’t find one—so she launched her own line of deliciously scented lotions, body butters, and creams.


COMPLEX CULTURE
TIME PRESSED Lip Balm

Why You'll Love It
  • Your softest lips ever are one swipe away. This simple—yet super effective—balm treats parched pouts to the intense hydration they need.
  • A trio of super-moisturizers (hello, vitamin E, jojoba oil, and squalane) provide maximum relief to dry, chapped lips.
  • It leaves behind a silky finish that’s gorgeous worn alone or layered with your favorite lip color.
  • The bonus mood-boosting mint scent has an energizing effect that instantly ups your vibe.
  • Weighing in at 2.3 g
About The Brand

COMPLEX CULTURE is a collaboration between beauty pros and a community of women on a mission to simplify our beauty routines and get back time in our busy lives. Just like their multitasking brushes, every product they launch will be inspired by conversations with you about creating beauty products that make life easier. The goal? To help you feel twice as confident, in half the time.


FIRMA BEAUTY
403 Round Blending Brush
Why You'll Love It
  • Shade and blend your eyeshadows like a pro with the rounded brush from FIRMA BEAUTY.
  • The silky, synthetic bristles are vegan and cruelty-free and designed to work with your favorite cream and powder products.
  • It picks up *just* the right amount of pigment to give you a smooth, even application every time.
  • 1 CT
  • Full Size, MSRP $14.99
About The Brand

FIRMA BEAUTY’s mission is to keep products out of landfills by only using sustainable materials. Their brushes are handcrafted in Kumano, Japan, where high-quality brushes have been made for over 200 years, so you know they’re built to last.


GOLDFADEN MD
Bright Eyes Dark Circle Radiance Concentrate
Why You'll Love It
  • We look to this Ipster-loved brand time and time again for targeted treatments that really work—so we had to include this eye brightening formula in our Glam Bags.
  • This lightweight, brightening eye cream minimizes the appearance of dark circles, puffiness, and fine lines (even if you were up late bingeing rom-coms).
  • Because hydration is the name of the game, hyaluronic acid (which can hold over 1,000 times its weight in water) keeps skin plump for hours.
  • Arnica, a key ingredient in this eye cream, is known for soothing bruises and swelling—so imagine what it does for the dark skin under your eyes.
  • The soy peptides in this cream help to decrease puffiness and firm up your skin.
  • Apricot kernel oil, which is high in vitamins A and E, makes skin feel softer and hydrated.
  • Weighing in at 0.133 oz
About The Brand

Founded by Dr. Gary Goldfaden, a dermatologist for over 40 years, GOLDFADEN MD’s physician-strength products are innovative, results-driven, and great for those with sensitive skin. Plus, they’re inspired by nature and made from plant cells and antioxidant-rich botanicals (so they’re extra healthy for you).


UOMA
Drama Bomb Extreme Volume Mascara in Black
Why You'll Love It

What It Does: Every now and then a mascara comes along that makes us go wow. This multitasking formula gives you the fullest, most fluttery lashes of your dreams thanks to avocado, jojoba, and castor oils that strengthen, condition, and help your lashes grow.
How to Use It: Swipe horizontally through upper lashes, then flip the wand vertically to coat lower ones.
More Reasons You’ll Love It: It’s smudge-proof, so it’ll last all day, and it’s totally vegan, too.

About the Brand: Founded by Nigerian-born former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative, and created for all.